The new store features sustainable design elements, special Today at Apple sessions, and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio
Apple Hongdae opened today in the center of a bustling university neighborhood in Seoul, marking Apple’s 100th retail location in the Asia-Pacific region. This new space invites customers in Korea to discover and shop Apple’s incredible lineup of products, and receive best-in-class support from dedicated team members.
Customers can also participate in free Today at Apple sessions, including a limited-time Pop-Up Studio featuring hip-hop artist Beenzino. Students, families, and the local community can drop in and collect ideas, art, photos, and more for their own 2024 vision boards using Freeform on iPad.
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